SEO is a process that helps to bring your website to the top in search engines. When you use SEO techniques in your website articles, it brings unnatural traffic to your website. There are many search engines around the world such as Google, Bing, Baidu, Yahoo!, Ask.com, DuckDuckGo. Google is the most popular.
When we search for something in Google, we have to type a keyword in Google for that topic. For example, we have to know what is Google, then all the articles related to that keyword will come in front of you. The article which is most likely to come on the first page in the search engine has the most clicks, because the SEO of that article is done well. Therefore, it is on the first page of Google.
If the SEO of your website is set up properly, then more and more local traffic comes to your website and your earnings also increase. Also, the more traffic your website has and the more time visitors spend on your website, the more credibility your website has in Google. Hope you have understood what SEO is, so now let’s learn other SEO related information.
What is Full Form of SEO
The full form of SEO is Search Engine Optimization. SEO is called search engine optimization in Hindi language. SEO is a process that optimizes a website for search engines. This means that this process helps your website or blog to come on the first page of the search engine, due to which your website ranks well. Because when a user searches keywords related to your website or blog etc. in the search engine, then the search engine will show your website in the first pages only if your website is SEO optimized. Thus it works like a process to improve the ranking of your website and increase organic traffic on it.
Benefits of SEO
By doing SEO (Search Engine Optimization), the website gets a higher rank in search engines and enjoys various advantages. It provides a variety of benefits for users and businesses. Below are some important advantages of doing SEO:
- Increases website visibility: SEO helps your website rank higher in search engines, increasing its visibility and reach to users. This allows more people to visit your website to learn more about your business and services.
- Increases website traffic: SEO helps to attract more traffic to your website. When your website ranks well, more people visit your website, giving you more visits and potential customers.
- Saves investment: SEO is a free marketing tool that you can use to market your website online.
Why is SEO important for a blog?
SEO blogging is very important and there are many reasons for it. Here are some main reasons why SEO blog is necessary
Website visibility and reach: SEO blog helps to give the website more visibility and reach in search engines. When you provide good and relevant content on the website, it increases the rank of your website and more people can see it.
Increasing traffic and visits: SEO blog helps to draw more traffic to your website. A good website blog attracts readers and causes them to return to your website again and again. It can provide you more business opportunities in the market.
Attracting more target supporters: An SEO blog is a good medium to attract expertise and researchers. When you provide important and useful information in your field, you can increase your chances of visiting the website.
Why is SEO (Search Engine Optimization) so important?
SEO (Search Engine Optimization) is so important because it helps your website to rank higher in search engines and reach. It is important because of the following reasons: SEO (Search Engine Optimization) is so important because it helps your website to rank higher in search engines and reach. It is important because of the following reasons
SEO plays an important role in increasing the traffic of any site.
Users mostly trust the top results and this increases the trust of that website. Therefore, it is very important to know about SEO and also keep yourself updated.
Types of SEO
- There are two types of SEO, one is On page SEO and the other is Off page SEO. The work of both is completely different, let us know about them as well. Some main types of SEO are given below:
- On Page SEO
- Off Page SEO
What is On-Page SEO?
- On Page SEO helps to improve the User Experience of the website or blog. This includes the template and design of your website. If you keep your website’s template SEO optimized, then it also improves the ranking of your website.
- Friendly work is done in your blog. This means designing your website properly which is SEO friendly. That is, using a good template on it, writing good content, using such keywords in the content which have a good search volume, that is, which is searched the most by people in the search engine.
How to do On Page SEO?
So let us know about On Page Optimization Techniques, with the help of which you can make your website even better.
- Website Speed
Website speed is a very important link from the point of view of SEO. A survey has found that a visitor stays on a blog or website for a maximum of 5 to 6 seconds.
If it does not open within this time, then he leaves it and migrates to another one. And this thing also applies to Google because if your blog does not open quickly then a negative signal reaches Google.
Here I have given some important tips by which you can speed up your blog or website.
Use simple and attractive theme
Do not use too many plugins
Keep the image size to a minimum
Use W3 Total cache and WP super cache plugins
- Website Navigation
Website navigation is also an important part of On Page SEO, if the navigation of your website is good, then the user will not have trouble going to any other page on your website. Always make the navigation or menu of your website user friendly.
- Title Tag
Tile Tag works as an HTML element, meaning Title Tag is a header section in any web page. Where the title is written. Title Tag can be used in any kind of website. Title Tag tells any visitor what they will get in that article. Make the title tag of your website very good so that when any visitor reads it, he clicks on your title as soon as possible, this will also increase your CTR. Do not use more than 65 words in your title because Google does not show title tag in Google searches after 65 words.
- How to write URL of the post
Always write the URL of the post in your website short. Always write the keyword you are targeting while writing your post in the URL of your post. Never write the year in the URL of the post, this will cause you problems in updating your article.
- Internal Link
When we link another article in an article of our blog, it is called Internal Linking. Internal Linking is an important factor of On Page SEO.
Through Internal Linking, the articles of our blog remain connected to each other, so whenever a user comes to any of our blog posts through search engine, he can read different posts from the same post.
Internal Linking is also a very important factor for ranking a blog or website in Google, it maintains the bounce rate and also passes Link Juice. If you do internal linking correctly, then other keywords of your blog also start ranking in the search engine.
- Content, Heading And Keyword
- This is a great way to rank your post. With this, you can interlink your related pages with each other. With this, all your interlinked pages can rank easily.
When you write content, pay special attention to the heading in it. Make sure to use H1, H2, H3 headings in your content. Make sure to use the Focus Keyword in your heading.
Heading: You should take special care of the headings of your article because it has a lot of impact on SEO. The title of the article is H1 and the sub headings after this can be named with H2, H3 etc. Along with this, you must use focus keyword.
Keyword: While writing the article, use LSI keyword. With this, you can easily link people’s searches. Along with this, BOLD the important keywords so that Google and visitors know that these are important keywords and their attention will be attracted towards it.
What is Off-Page SEO?
Off Page SEO is a technique by which the ranking of the website is brought and improved in the Search Engine Result Page through backlinks.
Off-page SEO is also called Off-Site SEO, all those techniques which are performed outside our site i.e. on some other site and through them the ranking of our website increases in the Search Engine Result Page are called Off Page SEO. Like going to many popular blogs and commenting on their articles and submitting the link of your website, we call it backlink. Backlinks are very beneficial for the website.
Make an attractive page of your website on social networking sites like Facebook, Twitter, Quora and increase your followers, this increases the chances of increasing more visitors to your website.
Submit guest post on the blogs of big blogs which are very famous, by this the visitors coming to their blogs will know you and traffic will start coming to your website.
How to do Off Page SEO ?
Here I will tell you about some Off Page SEO Techniques which will prove very useful for you in future.
- Search Engine Submission:
- Your website should be submitted in all search engines in the correct manner.
- Bookmarking
Your blog or website’s page and post should be submitted in a bookmarking website. - Directory Submission:
Under Directory Submission, you should submit your website in a website with High Domain Authority (DA) and High Page Authority (PA). This increases the Domain Authority (DA) and Page Authority (PA) of your website. - Social Media:
You can create a page of your website under social media and add a link to it. After this, whatever new article you write on your website, share it on all social media websites. This increases the reach of your website. You should create a page of your blog or website and profile on social media. - Classified Submission:
You should advertise your website for free by going to Free Classified Website. - Suppose you want to submit your website on an Australian website, then you have to go to Google and write Top 10 Classified Sites in Australia, a list of best sites will appear in front of you. If you want free, then you have to search by typing Free Classified Sites. In this way you can do Classified Submission.
- Blog Commenting:
You can go to the blog related to your blog and comment on their post and add the link of your website (the link should be placed where the website is written) - Question and Answer Website:
You can go to the question and answer website and ask any question and add the link of your site. - Guest Post:
Guest Post is a very good technique for your website. You get High Quality Backlink from this. For this, you can contact the website related to your blog or the blog owner and get a guest post from him. Apart from this, you will also find many Free Guest Post Websites on Google. Where you can write a good content and submit it by adding a link to your website or an article on your website. - Profile Creation:
Profile Creation is also a good way of Off Page. Let us tell you that the main purpose of Off Page is to create Backlinks. Whether it is Do Follow Backlink or No Follow Backlink. There are many websites of Profile Creation, which give you Do Follow Backlink. You have to go to Google and find some High DA websites, and create your profile on them and put the link of your website in it. By which you get a good Backlink.
Short summary of SEO
SEO (Search Engine Optimization) means “Search Engine Optimization”. It is a technique used so that the website can get higher rank and reach in search engines. Through SEO, the visibility and effective traffic of the website is increased, which brings a huge number of more visitors to the website. Many techniques are used for this such as keyword research, meta tags, backlink building, social media promotion, etc. SEO provides the website with the highest speed, reach and reputation, which helps to ensure the performance of your business and existing online.
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